I’ve been on hold with “The New AT&T!” for about ten minutes now. The hold music? An enless loop of a horrible cover of the Doobie Brothers’ “Minute By Minute.”
Yes, as I sit here on hold, I hear a loop of
Minute by minute by minute by minute
I keep holding on…
That’s the only part of the song that’s playing. On a loop. Indefinitely.
…like a customer scorned. The Ben, he is not so happy with The Amex these days.
We got a call last Tuesday. Nearly 500 people were showing up in New York for the ContentNext Mixer in seven days (that’s today, for those of you keeping score at home). And Rafat, Staci and the rest of the team needed a social network (that would be Haystack) to enable those attending to connect before, during and after the event.
We worked that Tuesday night, and into the next day.
We made a few changes to meet a few last minute requirements that were needed.
We set up nearly 500 profiles, and the same number of email addresses.
And went live within 36 hours of getting the initial call.
Anyone else fancy connecting a social network to their function, blog or web site? Here’s where you can do it.
Congrats to the paidContent.org team on a very successful week, and we were happy to help out in providing a small piece of what we know will be a very successful event tonight in New York.
Update: Sounds like it was a great event! (Although Jeff Jarvis also thinks it might have been bubble-icious.)
It’s easy to take Jay Rosen’s eloquence for granted. Don’t. As one of the the most thought-ful (hyphen intended) people I’ve encountered over the last few years, Jay consistently triggers thoughts and conversation that raise the bar for those around him.
Had a great lunch with Jay at Bloggercon over the weekend and just found a link to his piece, “The People Formerly Known As The Audience” in my inbox. In the same vein as Cluetrain (the impact of which the Social Customer Manifesto humbly aspires to achieve a fraction), Jay has nailed his points to the door. A few are reproduced here. Rosen:
“The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all.
- Once they were your printing presses; now that humble device, the blog, has given the press to us. That’s why blogs have been called little First Amendment machines. They extend freedom of the press to more actors.
- Once it was your radio station, broadcasting on your frequency. Now that brilliant invention, podcasting, gives radio to us. And we have found more uses for it than you did.
- Shooting, editing and distributing video once belonged to you, Big Media. Only you could afford to reach a TV audience built in your own image. Now video is coming into the user’s hands, and audience-building by former members of the audience is alive and well on the Web.
- You were once (exclusively) the editors of the news, choosing what ran on the front page. Now we can edit the news, and our choices send items to our own front pages.
- A highly centralized media system had connected people “up” to big social agencies and centers of power but not ‘across’ to each other. Now the horizontal flow, citizen-to-citizen, is as real and consequential as the vertical one.”
While Rosen shines the spotlight on the audiences of media, all of us are catching the reflected glow as participants in every marketplace. The points made above are not restricted to the world of media, or of journalism. They are, instead, another channel marker on a collaborative, generation-long journey where we all get to choose the ports-of-call.
Coastside Wine Dinner
Friday, 30 June 2006
Half Moon Bay, California
Time: 8:00pm – 10:00pm (or later, if things are rolling)
Venue: Enso Gallery – 131 Kelly Avenue, Half Moon Bay, California 94019
The folks at Stormhoek are sending us free wine (more here), so we figured it we’d get some friends together and try it out. In other words, good folks, conversations and copious vino tinto. We may also try to do some introductory fire spinning.
You’ll notice from the map above that we’re right on the ocean. If conditions are right, we may even get an amazing beach sunset out of the deal.
We’ll probably all pitch in and get some appetizers to graze on. Feel free to invite others.
Interested? Sign up here!
Cerado’s own Leif Chastaine will be in Chicago tomorrow, presenting on Enterprise Social Networking at the American Marketing Association’s “Ahead of the Curve” session, which focuses on high-tech trends in marketing. Drop him a note if you want to get together.
Am at Supernova today, and JP Rangaswami just brought up a very interesting point. He asserted that there are really only three fundamental business processes, and each of these is enabled by a collaborative technology. The three processes are:
- Idea-to-market: Creating a new concept, and bringing it to market. This process is enabled by co-creation.
- Problem-to-repair: Identifying, diagnosing, and fixing issues. This process is enabled by instant messaging and other real-time and offline collaboration technologies.
- Sales-to-cash: This is all about execution. When a sale occurs, what are the steps that need to occur to deliver what was promised, and get that process done quickly, efficiently and repeatably? This process is enabled by collaborative workflow.
Was at a (boisterous!) dinner last week in New York with a number of folks after the Corante Innovative Marketing Conference (more on this in a future post), and the podcasting recorders were rolling during a good portion of the evening.
At one point, Joseph Jaffe was talking about “consumers” and, of course, this tripped my Pavlovian response that, no, we are not “consumers.” We are customers, and producers, and people. (Doc and Jerry, your presence was missed!)
Listen to the “‘consumer’ vs. ‘customer’ vs. ‘user’ rant.” (5.6MB MP3)
This is a short snippet of the longer Across The Sound podcast #36.
So…what do you think? Are we customers? Consumers? Users? Something else? Please send e-mail (including MP3 attachments) to firstname.lastname@example.org or audio comments to +1 206 203-3255 if you want to jump into the conversation.
(photo credit: niznoz)
Just received a Pot au Feu from the workshop of the fantastic John T. Unger! (John is also MC at typepadhacks.org, and the only person on the planet that makes art to pay for his tech habit.)
Thanks, John! Next step…accelerants!