The $300mil Web Form

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Jared Spool explains why free customers are more valuable than captive ones, to the tune of $300 million dollars.

(hat tip: joe)

One thought on “The $300mil Web Form

  1. What a great article! Thanks for the pointer. Spool is, in fact, the man — I heard him speak on scent in 2000 or so, and I’ve never been to a more useful conference session in my life.

    Quoting Greg Oxton, I often talk about “the power of a single click” to prevent people from doing what they should do or want to do with technology–this is an excellent example.

    Thanks for the link! dbk

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