Romy Ribitzky points out some good case studies on social media in business in her August 20, 2009 article entitlted "Business Social"…worth a read.
After the SupernovaHub Mixer in San Francisco, Kevin Werbach and John Hagel talk 1:1 about the implications of the Shift Index.
See the full presentation from the Wharton | SF mixer here with John Hagel and John Seely Brown.
"We have to make our passions our professions. If we don't, this [the economy] is going to be uglier and uglier, and we're going to feel more and more stressed." -John Hagel
John Hagel gives his thoughts on the importance of "passion" at last night's sold out SupernovaHub Mixer at Wharton | SF. This is just a 30sec snippet; the whole event was over an hour in a packed house. More on the mixer over at http://www.supernovahub.com/ .
I’m really excited about the ongoing “Network Age” briefing series that we’ve been working on with the SupernovaHub community. Last week’s briefing, on the topic of curation and filtering of the Real-Time Web (with Andrew Keen who wrote “Cult of the Amateur” and Erick Schonfeld from TechCrunch), was outstanding.
Our next Network Age Briefing is “Can We Ever Truly ‘Disconnect’ in the Network Age?”
When: Thursday, August 13, 2009, at 12:oo pm EST/9 am PST.
Web and chat: http://tobtr.com/s/639145
Call-in Number: (347) 945-6578
One of the defining properties of the Network Age is being
connected. It’s connect or bust for business, for government, for
pleasure — indeed, for survival. But being “always on” must take a
toll on us. Are we dodging “meatspace” relationships by burying our
noses in our smartphones? Are we burning out? Is a backlash coming?
Join SupernovaHub’s Isabel Walcott Hilborn as she talks with Linda Stone (who coined the phrase “Continuous Partial Attention”) as we discuss disconnectedness in the Network Age.
When do you turn off the ringer? What about email purges? Is it
ever acceptable to not even read what comes in? What is the best way to
take a break? And why are people so sensitive about it? Are we coaxed
by the sweet enticements of the net into distractions that keep us from
focusing and being productive at our jobs? If so, how do we mediate
the distractions and stay on point?
I could not possibly agree more with this review of Scanaroo.
Yes. Indeed. I encourage everyone to do that from here on out.
Related: Scanaroo home page
“Let this be a lesson to us all: we’re seeing what happens when an
organization forgets that it exists to serve its members, not the other
way around.” – Dan Roam
We've had a number of occasions where organizations have come to Cerado wanting to sprinkle magic Social faerie dust on their existing business efforts. "We need to be doing things on Twitter! An Facebook! And FriendFeed! And Flickr! And YouTube! And…"
And…hold on a second. (And, most importantly, please do not start the conversation by putting up a slide that looks like someone puked up every logo that's appeared on TechCrunch or Mashable over the past two years, and claim that as a "Social Media Strategy." Seriously. I've seen this done. It's not pretty. But I digress.)
The first thing we ask "why do you want to do this?" There are a number of prerequisites to work through before going down the social business path; here's a starting point to walk through the fundamentals that we put together back in 2007; it still seems to be holding up as a reasonable set of guidelines.
The thing that seems to tether the conversation to reality is the conversation around metrics. Metrics are how we tie the "why" to the business. We put together a quick slide deck with a few thoughts on how to set up metrics around a social business effort; it's embedded below.
A lot of the structure from this thinking ties back to Joe Cothrel's seminal article from 2000, "Measuring the Success of an Online Community." (Cothrel, J. P., 2000, Measuring the Success of an Online Community. Strategies & Leadership, v. 20, no. 2, pp 17-21. MCB University Press.) Make sure to check it out.
Additionally, Hannah Del Porto at ImpactWatch has collected a killer list of additional resources on the metrics front. Go check out Hannah's post for some great commentary on the topic as well. The links:
- 15 Ways to Measure Return on Engagement (ROE) of Social Media – PR Sarah Evans
- How to NOT calculate Social Media R.O.I. – The Brand Builder
- ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t – The Brand Builder
- Social Media Monitoring: Brands That Listen Make Better Friends – Matt Granfield
- Social media success doesn’t start with ROI – Social Media.biz
- Measuring Linkfluence and Visual Social Media Monitoring – IStrategy Labs
- Social Media Cost Per Click Analysis – Social Media Surfer
- Social media and the acid-bath of ROI – Business Insight Zone
- How High Should You Set The Bar For Customer Service With Social Media Engagement? - PR Communications
So, how are your measuring social business activities in your organizations? Any other best practices out there that people are finding useful that might be worth sharing?