Current point of view on where social intelligence is headed. Would love your thoughts, comments and feedback! Are we on the right track?
The top five SuperBowl commercials, according to the Swipp community:
(All commercials ranked by their Swipp Index -5 to +5, +5 being the best)
NFL: Leon Sandcastle (+4.0)
Budweiser Clydesdales (+3.9)
Dodge Ram: Paul Harvey (+3.4)
Rounding out the top group were Mercedes, Oreo, Audi, Taco Bell and Kia.
Mercedes-Benz: The Devil (+3.2)
Audi – Have Fun Tonight – Black Eye (+3.2)
Taco Bell – Live Mas (+3.2)
Kia Forte: Respect The Tech (+3.2)
In looking through the results, one very interesting one was the Calvin Klein – Concept ad, which came in with a Swipp Index of +1.4, which put it in the middle of the pack. However, and perhaps not surprisingly, we see a pretty significant split down gender lines. The ladies liked it. The dudes, not so much.
The Alex and Ani spot confused the heck out viewers, which was reflected in the commercial’s low Swipp Index (key comments included “Clothing line or jewelry? WTF?” as well as “Wha?” and the ever-telling “?”). Alex and Ani came in at a -2.7.
So, what did you think of the commercials? The SwipperBowl site is still live, if you want to see the rest of the results and share your thoughts.