The Hoosier Contrarian gave me the big thought of the day. He writes:
( I have way too much time on my hands), and a thought occurred to me.
We all have, or should have, firewalls for our personal computers,
passwords for our banking and communication over the internet, etc. But
what about consumer tools that have been specifically designed to act
as “countermarketing” aids? And if they exist, what do they look like,
how are they configured, and managed? It may be a bit of a stretch to
visualize, but for me, it might mean that I can begin to manage how I
want various companies to incorporate my internet behavior into their
computerized marketing machinery. Imagine the possibilities. If enough
people used such a tool, it might even force companies to do the hard
work. Actually get to know me." (emphasis added)
Now, I do a fair amount of this currently, primarily by trying to use plus addressing on my email address whenever possible in order to know who is selling my email address to whom. (Plus addressing allows me to determine the source of the leak.)
What kinds of marketing countermeasures do you use?